Templates & campaigns

Send WhatsApp messages

Templates are pre-approved messages; campaigns send them to a list of recipients.

Message templates

To message a client's customers outside the 24-hour service window, you use an approved template (e.g. marketing or utility). Templates are reviewed by Meta and move through these states:

draft — created locally, not yet submitted.
submitted / pending — sent to Meta, awaiting review.
approved — ready to use in campaigns.
rejected — refused by Meta, with a reason shown in the dashboard.
disabled — paused or flagged by Meta.

Each template has a category (MARKETING, UTILITY, AUTHENTICATION), a language, and a set of components (header, body, footer, buttons).

Status updates are automatic

When Meta approves or rejects a template, the change is pushed to the platform and reflected on the client's page within seconds — no manual refresh needed.

Campaigns

A campaign sends a chosen template to a list of recipients from one connection. Each recipient is tracked individually with a delivery status:

pending — queued, not yet sent.
sent → delivered → read — normal progression.
failed — with the failure reason returned by Meta.

Every billable message debits credits from your wallet at send time. See Credits & billing.

Quality matters

Sending to recipients who haven't opted in, or high block/report rates, can lower a number's quality rating and lead Meta to restrict it. Monitor quality on the client page.